Zhe Zhang


Zhang zhe is an associate professor of the management institude in Fudan University, She is the executive of data-driven management decision-making research center.Her main research interest lies in the marketing model, network marketing, innovation management and customer relationship management.She has been published more than 40 papers in major academic journals and conferences at home or abroad. She has published 4 monographs in the field of personal Internet marketing and e-commerce, and presided over two publication of translations. As project leader , she has presided over one National Natural Science Foundation of China , and four provincial and ministerial research projects. As a sub-project leader, she participated in the completion of one National Natural Science Fund Project and obtain one National Copyright Administration of computer software copyrights.